
Company:
Aramis
Fund:
2bCapital I
Sector:
Specialized Retail
Date:
February 2014
Exit or corporate event:
Sale to PE funds and controlling shareholder (2025)
Founded in 1995, Aramis has established itself as a benchmark in modern, sophisticated menswear, pioneering the use of Egyptian cotton shirting in Brazil. The brand’s journey began with its flagship store at Iguatemi Shopping Mall in São Paulo, and today it boasts over 120 locations nationwide, including both company-owned outlets and franchises, as well as a presence in around 1,300 multi-brand stores. Aramis offers seven core product categories — shirts, polo shirts, t-shirts, pants, shorts, tailored clothing, shoes, and accessories — designed to meet the diverse needs of men across various occasions. In 2022, the company launched a second brand, Urban, focused on casual and sporty apparel. Combining tradition, superior quality, and contemporary global trends, Aramis is renowned for its impeccably tailored yet comfortable clothing.

